Found

Found

Helping tradies find concrete in under two minutes.

Sector

Building Construction

Services

Brand strategy
Brand identity
Brand guidelines
Comms for PR
Social media expression
Fleet & vehicle graphics
Design templates

Collaborators

UntilNow

Helping tradies find concrete in under two minutes Found is an innovative, tech-enabled product, so the visual identity had to look fresh, modern, and vibrant. We chose an energising electric green and friendly illustrations of tradespeople portrayed in realistic proportions, which we offset with down-to-earth, monochromatic photography of real workers. Our intention was to blend tech and human elements - after all, our client was introducing an app to an industry traditionally built on phone calls and onsite banter.

The customised wordmark leans forward, as if striding ahead   and is executed in a monoline, meaning it’s all the same width   much like a road. The logistics reference is reinforced with the ‘F’, looping around like a highway overpass. The graphic language of these curves signal a sense of momentum and flow -   as smooth as concrete.